In her personal life, Katy Maslow is a writer, artist, maker, idea-haver, and spontaneous-song-singer. Professionally, she is a marketing witch, a brand development magician, and a creative enchantress. With over 20 years of experience in brand management, copywriting, and marketing, Katy has demonstrated success across a variety of industries.
Katy is the creator of Twig Terrariums, an award-winning plant-based company that was established in 2010 in Brooklyn, New York. With her background in marketing and lifelong fascination with plants and miniatures, Katy developed a unique brand in the retail landscape, resulting in significant press, sales, & industry recognition. Her contributions helped to reshape the landscape of the plant industry, ushering in the age of the houseplant. From concept to completion, design to fabrication to shipping, curriculum to class, sales pitch to promotional campaign, Katy has proven herself as an asset to all aspects of a small business.
Katy’s business achievements and creations with Twig have been featured in The New York Times, Entrepreneur Magazine, Real Simple, Wall Street Journal, NPR, and more. She co-authored Tiny World Terrariums, a step-by-step guide to easily contained life from STC Craft & Abrams Books, 2012. She was a Featured Artist at the Museum of Art & Design for their Otherworldly exhibit, as well as Guest Artist at the American Folk Art Museum. She has taught workshops with New York University, The New York Botanic Garden, Brooklyn Botanic Garden Continuing Ed, New York Horticultural Society, and elsewhere.